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In today’s digital world, data security should be one of the primary causes of concerns for businesses and individuals alike. Nearly half of all Americans were victims of some type of financial identity theft in 2020 and more than 60 percent of businesses say they have experienced a cyber attack.

These days, we rely on our digital tech for nearly everything—from banking and financial operations to legal processes to identity verification to personal communication with our loved ones. It is more important than ever for companies and individuals to protect their private information through the most up-to-date software and digital tools. 

One of the most reliable and effective ways to secure sensitive information and data is through biometric authentication. 

What is biometric authentication? 

While there are many types of identity verification, such as knowledge-based authentication (like a secret question or password), biometric authentication is the most secure method of authentication available to businesses and individuals. It utilizes unique biometric identifiers, such as fingerprints or retina scans, to confirm the identity of an individual trying to access a particular system or set of data. 

While many companies and individuals continue to rely on password protection, the unfortunate reality is that passwords can be easily guessed, replicated or hacked. A 2020 report by Verizon Data Breach Investigations found that stolen or weak passwords account for as many as 81 percent of online security breaches. To truly have peace of mind knowing your private information is safe and secure, biometric authentication is the way to go. 

What is a biometric scanner and how does it work? 

A biometric scanner uses sensors and/or live video imaging to capture the unique features of an individual’s face, retina, voice, or fingerprint in detail and compare it against a known database. For example, facial recognition software scans the geometry of a human face and interprets the data as a mathematical formula which can then be analyzed against other formulas in the system. Some of the elements measured include the distance between a person’s eyes, the distance from their chin to forehead, and the texture of their skin. Similarly, a fingerprint scanner will capture the ridges and valleys of a person’s finger and then match it to a list of registered fingerprints. 

How does biometric security improve the customer experience?

Biometric authentication is not only useful for internal business processes, but can also make the customer experience more convenient and enjoyable. By streamlining the identity verification process and allowing it to take place virtually, it saves customers time and energy. For example, instead of scanning and emailing an ID card or traveling to a remote location to notarize a document, biometric authentication can allow these processes to be conducted online. In addition, the increased security afforded by biometric authentication gives customers peace of mind that their data is safe and protected. 

PRUVID is a leading provider of identity verification services. Our cutting-edge software allows businesses in the real estate industry, entertainment industry, legal industry, and other industries to self-authenticate, secure, and export information with a 98% accuracy rate. We prevent fraud and secure valuable data while eliminating the need to carry physical identification or utilize notary services.To learn more about our software, contact one of our representatives today or visit our website at You can also find us on Facebook, Instagram, and Twitter.